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The Artistic Rights Treasury (A.R.T.)

Learn about the A.R.T Consent Workflow

The A.R.T. Consent Workflow allows you to:

  • Assign multiple collaborators to the consent workflow
  • Configure consent requirements for each vub quality (Draft or Final)
  • Track requests and monitor status
  • Review a ledger of all consent actions and decisions
  • Override consent decisions when needed, while tracking override actions for accountability

The Importance of Consent

“Human creators are the foundation of the creative industries and we must ensure that they are respected and paid for their work. Trustworthiness and transparency are essential to the success of A.I.” 
SAG-AFTRA

Flawless believes that an industry-wide solution to consent is the best way to unlock the potential of AI for professional users, individuals and companies. By making the Artistic Rights Treasury (A.R.T.), we aim to realize that potential.

What is the Artistic Rights Treasury (A.R.T.)?

Built for collaboration and transparency, A.R.T. sits alongside our visual dubbing tools as an additional platform for managing rights and artist consent in a comprehensive but efficient way. 

When creating a project in DeepEditor, your Rights Clearance Manager (RCM) will need to define when consent is required from artists based on changes made to the artist's image. This allows compliance with union rules and artist contracts, assurance to producers, builds data provenance, enables safe commercial usage, and enables related compensation and accreditation flows for both input data and output content.

 

Who is the 'Rights Holder'?

The Rights Holder is the artist, or their nominated representative, such as an agent. A Rights Holder may receive consent requests from a DeepEditor project's Rights Clearance Manager (RCM) to review changes made to the artist's performance.

Learn more about the Rights Holder role in the consent workflow here.

Who is the 'Requester'?

This is the person using DeepEditor to make visual dubs ('vubs').

Learn more about the Requester's role in the consent workflow here.

Who is the 'Rights Clearance Manager'?

The Rights Clearance Manager is the person assigned responsibility for gathering all necessary consent from artists in relation to vubs. This could be a producer, a post production supervisor, or similar, depending on the production.

Learn more about the role of the Rights Clearance Manager here.

 

Example Consent Scenarios

Always check the latest industry guidelines on what does or does not require artist consent. The below are simply demonstrative examples

Consent required
  • 'Substantial' changes to performance that are not within legal or contractual exceptions to consent.
    For example, a performance distinctly changed from what was scripted, performed, or recorded is probably 'changed substantially'.
Consent not required

These are not final legal guidelines. Not all consent scenarios are represented. 

Consent for Editing vs Localization Projects

When you create a project in DeepEditor, you will be prompted to choose between two types of projects: Editing or Localization. See Creating a Project to understand the distinction between these two project types. 

We trust our customers to act in good faith regarding the legal implications of opting to bypass the Artistic Rights Treasury consent workflow.

 

Read next: A.R.T. for Requesters