Ethical Data and Artistic Rights
DeepEditor is built on a foundation of ethical data use and artistic rights.
Assistive AI vs Generative AI
DeepEditor is an Assistive AI visual dubbing tool. This distinction is central to its ethical approach.
Generative AI creates new content from scratch — synthesising faces, voices, and performances that did not previously exist. Assistive AI works with existing, real footage, enhancing and refining what is already there.
With DeepEditor, no new performance is invented. The actor's original footage remains the foundation at all times. The tool enables that footage to be synchronised to a new audio or visual performance - nothing more.
Your Content is Yours
Flawless recognizes that creative content represents the most valuable asset for our studio partners and maintains strict protocols to protect intellectual property rights.
- Your content remains 100% yours
- Your content is never used to train our models
- No third-party models are used in final pixel
- Secure retention and deletion policies are in place
- We never share, license or sell your content
Consent and A.R.T.
Flawless believes that artist consent is an essential part of responsible AI use in the creative industries. To support this, DeepEditor includes the Artistic Rights Treasury (A.R.T.) — a built-in consent management workflow.
A.R.T. provides the platform to allow productions to:
- Notify artists or their representatives when their likeness is modified.
- Allow the artist to review and consent to - or reject - the modifications. Consent status is tracked, recorded and auditable.
- Remain compliant with union rules, artist contracts and applicable regulations.
Learn more in The Artistic Rights Treasury.
Read Next: Industry Alignment